Three nominations and a Sabre Awards EMEA 2024 win for Publicon

On 17 April the Sabre Awards EMEA 2024 — honouring the most innovative projects in PR and communications — were presented in London. Publicon Services received three nominations, the most of any Polish agency. The jury recognised two sponsorship projects: the “Best Line-up Unites Us” campaign run jointly with PZPN and Jeronimo Martins, and the annual sponsorship report for ORLEN Group. The winning entry was the communications programme around the Predator Games tournament, delivered by Publicon for Acer, which triumphed in the “Technology: Hardware” category.

– Three award nominations alone were proof of our strong market position and a successful 2023. Each of our projects was pioneering in its field and — crucially — helped change standards and established practices in the industry. Credit goes to everyone working on these innovative projects, which let us represent Poland on the international PR stage — says Szymon Sikorski, CEO of Publicon Services.

Acer Predator Games 2023 competed against two other projects in its category. Europe’s largest inter-school e-sports competition by number of participants served as a tool for repositioning the Acer brand. Four thousand schools and 23,000 students signed up for the nationwide tournament.

Two projects by the Wrocław-based agency earned Sabre Awards EMEA 2024 nominations in the “Sponsorship” category. The “Best Line-up Unites Us” campaign with PZPN and Jeronimo Martins was part of PZPN’s new business strategy developed by Publicon.

The third nomination went to the annual sponsorship report for ORLEN Group. The expertise and work of the agency’s and the company’s project teams set a new standard for reporting sponsorship projects.